It has been widely reported that, since late 2014, the UK job market is driven by candidates, rather than employers (Sullivan:2014). In a candidate-driven market, employers must compete for the top talent and those who are not willing to fight are likely to miss out. This has had a huge impact on the way that employers and recruiters must approach, not only attracting candidates but, how they retain them throughout the application process. Candidate experience is as crucial as ever but as the world of recruitment changes, how do employers and recruiters change along with it?
In a market where the candidates hold the power, it is vitally important that we understand as much about job seekers as possible. Only then are we able to provide them with the optimal candidate experience. A recent study of over 500 active Jobsgopublic users searching for vacancies within the public and not for profit sectors, delved into preferred methods of application. It also uncovered the ways in which an organisation’s choice of application method, and the functionality of that method, can affect a candidate’s impression of them.