Why Social Media is So Important for Your Business: Lessons from Recruitment

It’s no secret that a thorough social media check has become a vital part of every recruiter’s toolkit. There is a general consensus that the way we use social media speaks volumes about the kind of person – and ultimately employee – that we really are.

However, recent research suggests that the figures are even more significant than you might have thought.

An article published in Mashable last week reveals that 93% of recruiters include a social media check when researching candidates. It’s well known that the slightest hint of inappropriate behaviour, illegality or unsavoury views are a big turn-off for employers. However, the importance of social media in recruitment is very much two-way. Candidates have an opportunity to make a positive impression with recruiters and would-be employers through the way that they present themselves online. Whilst this will probably vary from platform to platform – after all, LinkedIn and Facebook have very different purposes – it’s becoming increasingly apparent that social media gives candidates an opportunity to stand out.

SOURCE: viziononline.co.uk

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